TIME: Why do you describe Facebook as a “social utility” rather than a “social network?”
Zuckerberg: I think there’s confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals - some serve the function of business networking, some are media portals.
*** What we’re trying to do is just make it really efficient for people to communicate, get information and share information ***.
We always try to emphasize the utility component.